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The look of sun-blushed skin inspired by European vacations is red hot on social media.
August 21, 2023
By: Lianna Albrizio
Associate Editor
Google searches for “Euro summer” has seen a 153% rise in the past year and the hashtag #eurosummer has exploded on TikTok with 497.7 million views, according to women's fashion company Boohoo. The rise in searches for a European summer trip has come alongside Alix Earles' three-week trip to Europe, which included visiting Ibiza, Italy and Greece. Earles’ documented her outfits throughout with videos one of which was simply pegged, “Outfits I Wore in Greece,” which itself has gained 55...
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